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thinking outside the box
Learn everything you need to take your products to the next level with our packaging features.
learn moreUpdate yourself about the main topics to create attractive and functional packaging.
learn moreWe all know it: love is born FROM SIGHT. And in the commercial world: this truth is even more important. In most consumer industries, more than 60% of customers decide which product are they buying in front of the shelf. As you can imagine, there will always be a good idea to make some efforts for standing out your product from the huge sea of options out there. And one of the best ways to achieve this is by using high quality graphic printing on your packaging.
learn moreStanding out to catch the attention of your potential buyers is crucial given the huge number of products and the great struggle of the brands in the different points of sale. That is why creativity and innovation are fundamental factors to be able to stand out from all competitors.
learn moreAccording to a SurveyMonkey study, four out of five people try a new product just because they have liked its packaging. More astonishing yet: one out of two change brands for the same reason. That’s why it's so important to choose the right box or packaging for your product.
learn moreA buyer's experiences does not end when they open the box of some product. Today, using technologies like Augmented Reality, QR codes and high speed internet, it is possible to offer different kinds of content to our customers and improve their buying experience.
learn moreWhen promoting your products every opportunity is important. That’s why you have to consider every aspect of your product, from its design and package through its exhibition at the point of sale.
learn moreMore than ever, keeping up to date is crucial for any brand. Hence the importance of keeping an eye on the trends that consumers currently value the most.
learn moreIn order to stay at the top of mind of your consumers, a brand needs to be constantly renewing itself. Launching special editions of your products is a way to maintain the interest of your audience as well as to create expectation and desire among your consumers.
learn morePersonalized packaging (or custom packaging) is printed with the individual consumer in mind. Typically, packaging is personalized with a user's name, photo or a unique feature, such as a specific pattern or graphic. Packaging can be personalized as part of the shopping experience, or brands can take advantage of the information they collect from shoppers to proactively add packaging personalization.
learn moreDuring the end of November and the first half of December, the World Cup will be held in Qatar. It is one of the events that creates the most expectation and attracts the largest audience. Around the championship, thousands of brands create promotions or special editions of their products, as the World Cup represents for any brand an opportunity to reach a wider audience, attract new consumers and increase sales.
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Discover the applications and formats that can make your product stand out in an increasingly competitive market.
learn moreAt Grupak we design specific and specialized solutions for each industry and any kind of product.
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