In order to stay at the top of mind of your consumers, a brand needs to be constantly renewing itself. Launching special editions of your products is a way to maintain the interest of your audience as well as to create expectation and desire among your consumers.

These special edition products must be accompanied by unique packaging that communicates the brand and/or promotional messages effectively. Here are some of the opportunities that your brand can use to renew the attention of your consumers through Special Edition Packaging releases:

• Value-Added Packaging (VAP)

A very popular strategy is the creation of promotional " bundles" that make a one-of-a-kind offer available to the public. This can be a specially priced package or a package that includes a promotional item as a free gift.

• Movie or show commercial license

Pop culture is a great ally for brands. Through the purchase of a commercial license of popular shows or movies, your brand can launch a special product that capitalizes on its popularity. Creating packaging with images of a favorite character of your audience is a strategy well worth exploring.

• Public Relations Campaigns

Your brand can also stand out through a public relations campaign in which you send special kits to celebrities or influencers. For this type of initiative you need to create special packaging that will amaze or make your recipients feel pampered. Add a unique product or an extra gift to make your guests value your brand and start promoting it.

• Seasonalities

The calendar can also provide standout opportunities for your brand. In addition to the classic dates like Christmas, February 14 or Mother's Day, depending on your company's business, your brand can create special packaging to celebrate special holidays or even create its own.

Whatever your company's needs are, at Grupak we can help you design that special packaging that will make your brand stand out. Contact us and let us advise you to find the solution that you need.