More than ever, keeping up to date is crucial for any brand. Hence the importance of keeping an eye on the trends that consumers currently value the most.

In this article we present you the packaging features that in this 2023 are getting positive results among consumers:

• Perfect unperfected materials

This year, materials that remind consumers where the ingredients in your products come from will be a great option for brands that want to reinforce their environmentally friendly identity.

• Minimalist on the outside, detailed on the inside

Another design trend focuses on keeping a discreet look on the outside of the packaging but embellishing the interiors in a special fashion. In this way, personalization is achieved according to each product in a discreet but effective way.

• Function dictates the shape of the package

Packaging should always be designed to be efficient, but there is also a constant search by the industry to satisfy the needs of each client with two fundamental aspects: functionality and resistance. A trend that will grow this year is to find the most efficient design to transport or protect each product with the right degree of strength.

• Recyclable packaging

Brands that want to reinforce their sustainable identity are resorting to packaging that can have a second use in their consumers' homes. Among them, the use of packaging that can be transformed into compost or have a second life in the garden is an excellent option. Some packaging includes seeds that can be transformed into colorful flowers.

• Plastic replacement

Depending on the type of material, plastics can take up to a thousand years to decompose in landfills. That's why demand for materials that can replace them is on the rise. Warehouses and shipping companies are using cardboard and biodegradable materials made from mushrooms, straw and recycled paper. As the demand for sustainable alternatives continues to grow, these types of solutions will be more and more requested by companies.

At Grupak we can help you implement some of these trends in your brand with our sustainable packaging in any design you need. Contact us.