During the end of November and the first half of December, the World Cup will be held in Qatar. It is one of the events that creates the most expectation and attracts the largest audience. Around the championship, thousands of brands create promotions or special editions of their products, as the World Cup represents for any brand an opportunity to reach a wider audience, attract new consumers and increase sales.

World Cup promotional packaging

The World Cup image is a commercial license to be acquired through FIFA. If your company or brand is interested in using these images, we recommend contacting the tournament's sales department directly.

However, there are also options for companies or brands that do not want to acquire this license. To take advantage of this season's World Cup enthusiasm, a brand can generate soccer-themed promotional packaging without using any of the official logos or images of the tournament. It is very important to remove any reference to the official images, logos or phrases of the event. This way you can create a special edition product without violating any legal guidelines.

In addition to soccer themes, the imaginary of the host country also represents an opportunity for advertising and marketing actions. In this edition, the tournament will take place in Qatar, which is representative for its deserts and big cities.

Depending on the personality of your brand, your products can take advantage of some of these themes to stand out during this competitive season.

At Grupak we have consultants who can find an ideal solution for your product.
Contact Grupak and let us advise you to achieve your success.