Personalized packaging (or custom packaging) is printed with the individual consumer in mind. Typically, packaging is personalized with a user's name, photo or a unique feature, such as a specific pattern or graphic. Packaging can be personalized as part of the shopping experience, or brands can take advantage of the information they collect from shoppers to proactively add packaging personalization.

Personalized packaging has been created a lot of interest for several years, and while it might seem like a temporary fad, there are signs that it has become a growing trend. In the last year, we have seen many companies and brands begin to explore the value of personalized marketing.

Consumers have become adept at evaluating whether an advertising message is relevant to them. One of the first campaigns to use personalized packaging was the "Share a Coke" campaign, in which names were printed on individual cans. This new strategy was born when the company realized that, while the brand itself was iconic, younger generations had failed to relate to it in a personal way. According to Coca-Cola, printing names on cans resulted in a 2.5% increase in sales.

Create a personal relationship with your consumers through personalized packaging.

The most effective marketing goes beyond striving to break through the noise and connect with consumers. It aims for something much bigger. It's about nothing less than creating a personal and emotional relationship with your audience. Most consumer surveys today indicate that young people relate to brands as if they were people. Increasingly, they are looking for real, meaningful relationships with the companies and brands they support.

That's why personalization - in packaging, messaging or even the products themselves - is so powerful. The power of personalization is such that this technique has recently become popular in many industries. Most sales platforms and advanced marketing tools now offer at least some form of personalization. And you can expect this trend to continue to rise.

If you want to explore ways to customize your brand's packaging, don't hesitate to contact the experts at Grupak, who will be happy to advise you on how to achieve the best result for your products.