When promoting your products every opportunity is important. That’s why you have to consider every aspect of your product, from its design and package through its exhibition at the point of sale.

A great way to promote your products and lower your costs at the same time is to use display pallets. These materials can be used to transport your products and at the same time, just after minor modifications, they can be transformed into eye-catching displays to use at supermarkets or price clubs.

In case you have not considered using these kind of materials in your marketing strategy, here we give you 4 reasons to use display pallets in your brand:

• Size

Thanks to its big size (pallet size), this kind of materials offer a big space to include your brand communication. When designing these kind of displays, think that your consumer is going to see it from some distance, so your display’s design should invite him to approach it and know more about your product.

• Location at POP

These materials have a privileged location at supermarkets or price clubs. By being located close to the cashiers or in the halls, where most of the customers pass by, display pallets are seen by a lot of potential customers.

• Cost

Display pallets are kind of a 2 in 1 material because its a transport package that can be also used as a display at a point of sale. Moreover, it helps reduce our impact on the environment since it reduces the amount of raw materials used to create a display and after it's used it can be recycled.Additionally, display pallets also allow savings in time and work when installed at the POP.

• Creativity

When designing your display, it's important to consider which kind of product contains and where is going to be installed. This material allows brands to tell their story using creative elements and bright colors. Think about your consumer interests and design your display using these elements.

As you can see, display pallets are marketing materials that can’t be left out from your marketing strategy. Here at Grupak we can help you design this or any other kind of cardboard material. Get in touch with us and let us work with you.