The end of summer signals the time to start planning your brand's holiday packaging and displays.

The holiday season is an important time for retailers and consumers alike. It is one of the most competitive times in any market, and a misstep in planning your seasonal packaging could result in lost profits in the fourth quarter and a missed opportunity to attract more consumers.

Seasonal packaging: a worthy effort

Holiday packaging is a strategy that will reward any brand. When consumers are browsing the aisles for the perfect gift, helping your product stand out by enhancing its appearance for the occasion can make all the difference.

However, brand managers need to be careful: the surge in consumer purchases during the last quarter of the year means that demand for packaging production increases significantly in the months leading up to the gift-giving season.

Choose the right packaging supplier

From a timing standpoint, it is advisable for companies to contact their packaging company 1 to 2 months before the product needs to be ready. At Christmas, this figure can rise up to 3 months.

At Grupak we have the ability to manage labor, customer expectations and deadlines all under one roof. As manufacturers we are expertly equipped to deliver winning holiday packaging and retail displays to brands that are ready and willing to implement this strategy.

Contact Grupak and let us help you succeed.