It is commonly accepted that the first impression is crucial and although we should not judge a package by its appearance, it is true that a good presentation contributes a lot to improve the user experience.

Therefore, it is important to emphasize the importance of taking care of the customer's experience when receiving a package from your brand. The act of "unboxing" has become increasingly important in the consumer chain, with videos of influencers showing their package opening experience trending on social media. Therefore, any company that wants to become a preferred brand for its customers should strive to create a memorable unboxing experience.

Below we will share some tips that will help turn your customized packaging into trend-worthy objects on the Internet:

• Use special packaging for your brand

Do you think a Happy Meal would be the same if the fries and burgers were served in a conventional rectangular box? Of course not. Creating a box that reflects your company's personality will make your consumer feel more rewarded for their purchase and will make them remember your brand better.

• Add surprises

How about adding a discount card to the inside of each shipment your company makes? Or maybe a small free sample of another product? Maybe you can add a postcard with extra information about your company or add a QR code that links to a video tutorial or extra content. Trust us: any gesture your brand makes to its consumers will be recognized by them.

• Personalize every shipment.

Everyone likes to receive special treatment. And when a brand takes the time to add a personal touch to its products, customers remember and appreciate it. This can range from a hand-signed message, adding free experiences (playlists, video recipes, similar product recommendations) or simply adding a particular embellishment to each package. What's important is to reflect your brand's personality and make each consumer feel unique.

• Integrate innovative features

For a unique unboxing experience there are certain attributes you can include that will make a big difference and leave your customers impressed. Among these features are QR codes, a quick-scanning and easy-to-access technology that allows consumers to obtain additional information about the product. QR codes on corrugated packaging have multiple benefits:
- Provide detailed information, including features, benefits, usage instructions and other relevant consumer information.
- Facilitate interaction with consumers by directing them to websites, social networks, mobile apps, offers, promotions, etc.
- Help build the brand, as they can be personalized and include the logo.
- Allow consumers to verify the authenticity and traceability of the product.
- Provide information on product sustainability and recycling, influencing a more conscious purchasing decision.
- Enhance the consumer experience through augmented reality, i.e. 3D visualizations.
You can also consider packaging with double-sided printing; this allows your product box to have even more attractive designs and provide more information about the product.

If you improve the unboxing experience of your consumers, you will see that they will reward you with greater loyalty or even the generation of your own content that will make your brand reach a wider audience.

At Grupak we can advise you on how to improve your packaging to achieve all this and much more, contact us.