Ecodesign and the Circular Economy

In a linear economy model, raw materials are obtained, goods are manufactured, distributed, used and disposed of. The circular economy model focuses on the fact that the goods used should be recycled and recyclable to the greatest extent possible, mainly to allow a reduction in environmental impact and costs. Having this type of practices allows us to increase our brand equity (brand value according to the consumer's perception) by keeping in tune with the values that consumers are currently looking for and with them distinguish us from the competition.

How to apply Ecodesign in packaging?

⦿ Use environmentally friendly materials.
⦿ Reduce the amount of materials to be used (preferably mono-materials).
⦿ Use raw materials from renewable sources.
⦿ Use inks with a low environmental impact.
⦿ Use materials that allow for easier recycling.
⦿ Choosing the right size for the product.